What should my survey response rate be?

• The Response Rate is the percentage of total recipients (those who received an invitation to take the survey) who started the survey.
  
  

• The Completion Rate is the percentage of respondents who started the survey and completed it.

Our data shows that ParentPulse surveys achieve:

• Parent Surveys: Average response rates range from 30% to 35%, with completion rates ranging from 80% to 85%.
  
  

• Student Surveys: Response rates tend to be slightly lower.
  
  

• Employee Surveys: Response rates are typically higher.

These rates surpass national averages. Moreover, since most schools upload multiple parents per student, the overall family response rate for parent surveys is closer to 50% in many cases.

If your rates are within or above these ranges, congratulations! You’re achieving excellent results. If your rates fall below these averages, consider implementing the following best practices.

1. Enable Text Messaging: Schools utilizing ParentPulse’s text messaging feature generally see response rates 5% (or more) higher than those relying solely on email.
   
   

2. Upload Your School Logo: Ensure your school logo is uploaded in the Survey Settings. A recognizable visual cue reassures parents that the survey is legitimate and safe.
   
   

3. Notify Your People: Engage parents by consistently communicating the importance of the survey:

                      - Send an introductory email at the start of the ParentPulse survey sequence.

                      - Use creative reminders, such as video messages or printed fliers at school events.

                      - Remain persistent over the 90-day cycle, as parents receive invitations at different 
                        times.                
                      - Regular reminders help maintain visibility and encourage participation.

By leveraging these tips and tools, you can maximize the impact of your surveys and gather meaningful feedback from your school community.