Why do we need an "Air Traffic Controller"?

Modified on Tue, 19 May at 2:28 PM

Every successful school needs someone keeping an eye on the big picture. For ParentPulse, that person is your Air Traffic Controller—the master admin responsible for managing the platform, monitoring feedback, and ensuring daily operations run smoothly.

Because every school is structured differently, the best fit for this role varies. It might be your principal, communications director, dean of academics, or admissions director. The most important requirement? Someone organized, proactive, and ready to champion community feedback.

With a dedicated Air Traffic Controller at the helm, your school can:

Foster deeper engagement with parents, staff, and students.
Ensure timely responses to important community feedback.
Build lasting trust and strengthen overall community relationships.

Responsibilities of an Air Traffic Controller

Create and use saved responses

Make replying to comments easier and faster by creating Saved Responses on the Messaging page, or by generating AI responses. Adding a personal touch, like the respondent’s name, makes these messages feel thoughtful and meaningful. Saved responses help your air traffic controller respond efficiently to more comments without losing that personal connection.

Forward comments to the right team members

Not every piece of feedback can be handled by one person. Your air traffic controller should forward comments to the appropriate staff members so responses are accurate, timely, and specific.

Share teacher and staff shout-outs

Positive feedback deserves recognition! Forward uplifting messages to the teachers and staff mentioned. Celebrating these moments boosts morale and fosters a culture of appreciation.

Highlight ParentPulse insights in staff meetings

Use ParentPulse insights to keep your team in the loop. Your air traffic controller can share key feedback during staff meetings to inform everyone about parent and community thoughts, feelings, and perspectives.

Staying on Track

Consistency is key. Encourage your air traffic controller to set a regular schedule—whether it’s a quick 5-minute daily check-in or 20 minutes twice a week. Regularly monitoring feedback ensures your community feels heard and valued.

The Big Picture

A proactive air traffic controller keeps your ParentPulse account running smoothly, fostering engagement, building trust, and sparking meaningful conversations. Consistent management helps your school community feel seen and appreciated, strengthening connections across the board.