Why do we need an air traffic controller?

Created by Aoi Carle, Modified on Mon, 8 Dec at 3:54 PM by Aoi Carle

The air traffic controller is your school’s master admin for ParentPulse—the person responsible for regularly logging into the platform, monitoring feedback, and ensuring everything runs smoothly. The best fit for this role varies by school: it could be the principal, the communications director, the dean of academics, or even the admissions director. The key is choosing someone who is organized and proactive

With a dedicated air traffic controller, your school can:

Foster engagement with parents, staff, and/or students.
Ensure timely responses to feedback.
Build trust and strengthen community relationships.

Responsibilities of an Air Traffic Controller

1. Create and use saved responses

Make replying to comments easier and faster by setting up ready-to-use templates on the Messaging page.
For example: “Thank you so much for your feedback! We sincerely appreciate you taking the time to share with us.”
Adding a personal touch, like the respondent’s name, makes these messages feel thoughtful and meaningful. Saved responses help your air traffic controller respond efficiently to more comments without losing that personal connection.

2. Forward comments to the right team members

Not every piece of feedback can be handled by one person. Your air traffic controller should forward comments to the appropriate staff members so responses are accurate, timely, and specific.

3. Share teacher and staff shout-outs

Positive feedback deserves recognition! Forward uplifting messages to the teachers and staff mentioned. Celebrating these moments boosts morale and fosters a culture of appreciation.

4. Highlight ParentPulse insights in staff meetings

Use ParentPulse insights to keep your team in the loop. Your air traffic controller can share key feedback during staff meetings to inform everyone about parent and community thoughts, feelings, and perspectives.

5. Staying on Track

Consistency is key. Encourage your air traffic controller to set a regular schedule—whether it’s a quick 5-minute daily check-in or 20 minutes twice a week. Regularly monitoring feedback ensures your community feels heard and valued.

6. The Big Picture

A proactive air traffic controller keeps your ParentPulse account running smoothly, fostering engagement, building trust, and sparking meaningful conversations. Consistent management helps your school community feel seen and appreciated, strengthening connections across the board.