Empower Your Admissions Department with Custom Surveys
ParentPulse extends beyond pulse surveys to include Custom Surveys, a powerful tool that integrates seamlessly into the same platform. With Custom Surveys, you can craft targeted surveys for specific groups at the most impactful moments.
If you’re not sure where to begin, here are some practical ways Custom Surveys can benefit your admissions team—the critical first point of contact for prospective families. These surveys offer invaluable insights into strengths and improvement areas from an outsider’s perspective.
Here are a few ideas to get started:
Post-Tour Survey
Campus tours are a common part of the school search process for prospective families. To gather feedback, include a QR code on marketing materials or informational handouts that directs visitors to a survey. This feedback can help you ensure that tours address key questions, share relevant details, and provide a personalized experience for students and families.
Post-Student Visit Feedback
If your school offers Shadow Days or similar programs, collecting feedback is vital. Use a survey to learn how prospective students felt about their visit. Parents can reflect on their child’s experience, and your admissions team can identify opportunities to improve the program and strengthen its impact.
Event Surveys
For events like open houses or prospective student days, send attendees a brief survey afterward to assess their experience. This feedback can help improve future events by identifying what worked well and what could be refined. Consider asking if attendees received useful information, understood your school’s mission, and whether the check-in process was smooth.
Feedback After Choosing Another School
Families who decide on a different school can provide some of the most valuable insights. Use a survey to learn their reasons for choosing another option. Was there a gap in follow-up communication? Could the admissions process have been more seamless? While analyzing this feedback might be challenging, the insights can drive meaningful improvements in your admissions strategies.
By leveraging Custom Surveys, your admissions team can transform feedback into actionable insights, continually enhancing the school’s processes and meeting prospective families’ needs more effectively.