How is our school doing?


At ParentPulse, we place a strong emphasis on Net Promoter Score (NPS) because it’s a powerful indicator of organizational growth and customer satisfaction. Here’s what you need to know about this important metric and how to interpret it for your school.

Why is NPS Important?

NPS helps measure the percentage of your audience who are "promoters" – those who are extremely likely to recommend your school. Research consistently shows a strong correlation between an organization’s growth and its proportion of promoters. In short, if you want your school to grow, you need a strong network of promoters advocating for you within your local community.

What is a Good NPS?

The average NPS among ParentPulse schools typically falls between 60 and 65. Bain & Co., the creator of the Net Promoter Score, suggests:

  • Scores above 50 are considered excellent.

  • Scores above 80 are world-class.

To see your school’s current Net Promoter Score, check your ParentPulse Dashboard, which also provides an updated benchmark score for comparison.

How to Improve Your NPS

No matter where your score lies, there are always opportunities to boost it. Here are three actionable tips:

  1. Close the Loop: After someone answers the NPS question, they’re given the option to explain their score. These comments are a valuable resource. Reach out to respondents – whether they’re promoters, passives, or detractors – to show you value their feedback. ParentPulse’s built-in "reply" function makes it easy to respond quickly and build goodwill.

  2. Focus on Passives: Passives are those who rate you a "7" or "8" on the NPS scale. They’re easier to convert into promoters compared to detractors (who rate you a "6" or lower). Look for simple, impactful ways to address their concerns or improve their experience.

  3. Experiment Strategically: Use the insights from your ParentPulse Dashboard to identify areas for improvement. Look for survey questions where your scores are below national benchmarks. By addressing these areas, you’re likely to see an overall rise in your NPS.

Your NPS isn’t just a number – it’s a reflection of how your community perceives and supports your school. Use it as a tool to engage, grow, and thrive!

Additional Resources

Want to read more? Check out this blog post for more helpful context on the Net Promoter Score.