What Does an Air Traffic Controller Do?
The air traffic controller is your school’s master admin for ParentPulse—the person responsible for regularly logging into the platform, monitoring feedback, and ensuring everything runs smoothly. The best fit for this role varies by school: it could be the principal, the communications director, the dean of academics, or even the admissions director. The key is choosing someone who is organized and proactive.
Why This Role Matters
With a dedicated air traffic controller, your school can:
Foster engagement with parents, staff, and/or students.
Ensure timely responses to feedback.
Build trust and strengthen community relationships.
Responsibilities of an Air Traffic Controller
Here are the key tasks your air traffic controller should focus on:
Create and Use Saved Responses
Simplify comment replies by having your air traffic controller create ready-to-use templates on the “Messaging” page. For example:
“Thank you so much for your feedback! We sincerely appreciate you taking the time to share with us.”
Adding a personal touch, like the respondent’s name, can make these responses more thoughtful and impactful. Saved responses can help your air traffic controller efficiently respond to as many comments as possible.
Forward Comments to the Right Team Members
Not all feedback can be addressed by one person. The air traffic controller should manage survey responses by forwarding comments to the appropriate staff members to ensure accurate and timely responses with specific information.
Share Teacher and Staff Shout-Outs
Positive feedback shouldn’t go unnoticed! Regularly forwarding uplifting messages to the teachers and staff they mention will boost morale and foster appreciation.
Highlight ParentPulse Insights During Staff Meetings
Use ParentPulse’s feedback and insights to keep your team informed. The air traffic controller can present key updates during staff meetings to inform everyone on parent and community thoughts, feelings, and perspectives.
How to Stay on Track
Consistency is essential for success in this role. Encourage your air traffic controller to establish a regular schedule, whether it’s a quick 5-minute check-in daily or 20 minutes twice a week. Regularly monitoring data and comments ensures your community feels heard and valued.
The Big Picture
With a proactive air traffic controller monitoring your ParentPulse account, you’ll foster engagement, build trust, and drive meaningful conversations within your community. Consistent management ensures everyone feels heard and valued, creating a stronger connection between your school and its community.